Luminox Bear Grylls Survival Master x Tide Recycled Ocean Material Chronograph Watch

Luminox, in partnership with #TIDE, has developed a new collection of watches using 100% ocean-bound plastic. The #TIDE ocean materials are created in collaboration with Swiss scientists, leveraging plastic waste gathered by local fishermen on five islands in the Andams Sea off the coast of Thailand.

Bear Grylls, the renowned adventurer, challenged Luminox to push the boundaries of sustainability even further. Accepting this challenge, Luminox has now incorporated the innovative upcycled plastic material, #TIDE, into the case and black strap of their watches.

This ecofriendly material provides the same level of durability and water resistance as the brand's proprietary CARBONOX, making it a perfect choice for adventurous outdoor activities. The incorporation of #TIDE ocean plastic aligns with Luminox's commitment to environmental responsibility and its quest for more sustainable solutions.

The collaboration between Luminox and #TIDE represents a significant step forward in the watch industry's efforts to address the pressing issue of ocean plastic pollution. By utilizing waste plastic collected by local fishermen, this partnership not only diverts harmful materials from the marine environment but also provides economic opportunities for these coastal communities.

The Luminox #TIDE collection exemplifies the brand's dedication to innovation and its willingness to embrace new sustainable technologies. This move demonstrates Luminox's understanding of the growing consumer demand for eco-friendly products that do not compromise on performance or style.

Through this innovative partnership, Luminox has not only enhanced the sustainability of its product offerings but also raised awareness about the global crisis of ocean plastic pollution. By bringing attention to this issue and offering a solution that directly addresses it, Luminox is setting a new standard for responsible business practices in the watch industry.

The incorporation of #TIDE ocean materials into Luminox's watches is a testament to the brand's commitment to environmental stewardship and its desire to lead the way in sustainable product development. As consumers become increasingly conscious of the impact of their purchasing decisions, initiatives like this will continue to be essential in driving positive change and protecting the health of our oceans for generations to come.

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